Retro Marketing Tactics

I won't go to the extent of researching the numbers, but I did read somewhere a while ago that about 150,000,000 people in english speaking countries who log on to the internet at least once a week. That's a lot of people and a huge potential marketplace.

Most of the people hanging out at the internet marketing forums concentrate on one or two small products that cover a tiny percentage of that marketplace - internet marketing products and services.

Folks, there's a whole other world out there of people who are interested in the same things you are - food, music, clothing, gadgets, software, sports, cigars, video games, bingo, home improvemants, flowers, muscle cars, jewelery, cosmetics, candle making, the list goes on and on...

Many of these 'niches' are woefully under represented online, and with the marketing knowledge you've gained from the forums and ebooks or courses you buy, you would be way ahead of the game if you applied it in those niches.

Go do a search on Google for something obscure like Quill Pens or Ink Wells. Visit the first 10 sites listed and you'll see what I mean. Some of those sites are horrible, but they still make money for the owners. Imagine if you built a nice, well organized site with great content, a streamlined ordering process, a forum to encourage community development, a searchable directory or link exchange system, a blog to showcase your expertise on the subject and build rapport with your 'people'... within 6 months you'd be a dominant player in that niche.

You see, the norm these days is automation, adsense sites, ebooks sold from minisites, etc. Yes, they all work and make lots of money, but because of the shift toward these models, the old fashioned community based sites are new again. Sort of like how bell-bottoms - they're about to come back in style... They're Retro ;-)

The next time you're in one of those upscale stores and see an old style radio, but with a CD player built in, or you're driving along and a new 2006 Mustang styled like the old 1960's ones blows past, think about it. Things make a full circle, and online it doesn't take 30 years.

It's happening right now.

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Originally Posted on 8/10/2005 9:13:30 AM
Content source: http://www.ebizreporter.com/arc/2005/05/retro_marketing.html